Carey Receives UCF’s 2017 Young Alumni Award
Carey received UCF’s 2017 Young Alumni Award, and was honored at the Shining Knights Award Ceremony which took place the Friday of UCF’s Homecoming Weekend.
The UCF Alumni website featured an Alumni Spotlight titled ‘Noble Sobel‘, which talks on Carey’s story and accomplishments.
Here are a few excerpts from the feature:
ORLANDO, Fla. (Oct. 17, 2017) – UCF College of Business alumnus Carey Sobel ’09 has made it a priority to conduct himself and his businesses with integrity. It’s what he hopes he will always be remembered for.
Now a partner at both Three21 and Boss Group International, he has been growing his reputation as an entrepreneur in the Orlando community since he arrived on UCF’s campus in 2004. It’s his success in the business industry, along with his commitment to excellence, service and philanthropy, that garnered him the honor as UCF Alumni’s first recipient of the Young Alumni Award, which he received at a ceremony Oct. 13 at the UCF FAIRWINDS Alumni Center.
If you take a look at his life away from the office and the community, the bigger picture comes into focus – there’s more to his story….
….CONTINUE READING THE FULL STORY HERE.
“Carey truly holds himself to a certain standard that he wants to meet each year – setting personal goals and devising a game plan to achieve them,” Lauren said. “If Carey assumes a role in life, be it business broker, marketing director, chief strategy officer, husband, son, and now father, he ensures that his whole heart goes into fulfilling that role. I truly believe it’s that quality that separates the dreamers from the doers, and Carey is a doer.”
Three21 Launches Podcast, ‘T-Minus’
T-Minus, Three…. Two…. One….
We have launched our podcast!
Our team truly enjoys each others company; and so they choose to collaborate and debate on industry-related topics such as culture, approach, technique, etc. These are just some of items that provided the extra push needed to commit to this new adventure. Headed up by our Digital Director Dan Melick, it is a goal to involve all members of Three21 that are willing to participate. While most topics are curated with Digital Marketing in mind, we invite anyone who has industry perspective to share, to join us on T-Minus.
With so much change happening in the marketing and advertising space, it seems there will never been enough time to cover all of the content. Products continue to come out almost daily, and new techniques and methods are published. Design styles change. Programming languages evolve. Google comes out with new releases that alter their algorithm. These are some of the ‘industry-related’ topics we will cover, whereas some of the more broad topics- such as Amazon versus Google, might apply to a wider-range audience.
To date we have about 12 episodes that have been edited and some which have already been shared. Dan plans release one podcast weekly, and orchestrate 2 of them, all filmed at Three21’s new HQ. The podcasts will vary in length based on commitments available by our team, and we also seek to involve other business owners, agency participants, and friends. If you have a particular topic that you feel would be interesting, feel free to submit it to tminus@three21.com, and Dan will evaluate it.
You can view all of the available podcasts at TMinus.Three21.com, and they are available on YouTube, SoundCloud, iTunes, and Spotify for your listening pleasure.
Three21 New HQ Opens
To say that we made giant strides would be an understatement. Within the past 18 months, our team, our client list, and the amount of square footage we occupy have all grown exponentially. But more importantly, Three21 has evolved. Our culture and our purpose continues to strengthen day by day as our team becomes more of a family, sharing values and reason. Our aptitude and offerings has expanded, and our work continues to yield results and garner appreciation from those that trust in us.
In late 2015 we began to realize that the walls that surrounded us, were actually restricting us. We occupied about 2400sf of space in an open floor plan that served us well for about 2.5 years. However, it was clear that there was something stale in the atmosphere. After a tedious search for a new home, we realized that the only way to find an environment that would inspire, was to create it ourselves.
My partner Joe Boutin had an incredible vision for the layout of the Three21 office. The mantra of Three21 is twofold; to combine strong and disruptive creative, with a unique digital strategy (as no two businesses or brands are alike). Therefore, our office was modeled after this and we have a ‘Digital Pod’ managed by our Digital Director, and we have our ‘Creative Pod’ managed by our Creative Director. The digital team focuses on data science, statistics, and predictive analysis. The creative team focuses on creating, through design, content, and development. While the two teams engage and collaborate all over the office, we placed a ‘floating conference room’ in the center of our office which is meant to be symbolic of this practice.
The rest of the office was a blank canvas that was well-designed and will continue to evolve. We have a café, an events area, a wonderful balcony overlooking the heart of downtown Orlando, a large conference room, and plenty of character. Over the course of the next year, we have grand plans to continue making our house a home.
Our Grand Opening event was on March 21st of 2017, or 3/21 (get it?). We had city officials, company CEO’s, the Downtown Development Board, the Orlando Chamber of Commerce, and Orlando’s own Mayor Buddy Dyer, among others. Puff N Stuff catered the event, and Drunk in Love provided the cocktails. We were surrounded by family and friends as we cut the ribbon and shared the feat of building out and opening a 7,000sf space of Class A space in Downtown Orlando.
You can view the photo gallery here.
The entire process was supported with some of our incredible vendors. My good friend Travis Barr, owner of TD Barr Construction, alongside of Jeremy Roberts oversaw the construction and project management. Tommy Orndorf of Bayshore Interactive provided our IT installation and consultation. Pete Webb from Commercial Works handled our office move, as well as some of the office furniture that we purchased (for the pods, the secondary conference room table, and the intern high-top desk area). The leadership office furniture was provided by Iron Age Office, and several other pieces were great finds on Etsy by Joe Boutin. Luc Boprey, our Lead Creative Designer, doctored up two outstanding murals.
